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Strategic Analysis For Development Of Brick Producers In Saltillo City, Coahuila, Mexico, Analisis Estrategico Para El Desarrollo De Los Productores De Ladrillo En La Ciudad De Saltillo, Coahuila, Mexico

Author

Listed:
  • Baltazar Rodriguez Villanueva
  • Yolanda Mejia de Leon
  • Rosalva D. Vasquez Mireles
  • Natalia Rodriguez Ruiz

Abstract

The manufacture of handmade bricks in Saltillo, Coahuila, has not modernized its processes and continues to pollute. In 15 years, 60% of producers have disappeared. The main objective of this research is to analyze factors that influence business management, to contribute to the design of public policies and strengthen decision-making. The survey instrument was applied to 74 owners. The research design was not experimental. The study is descriptive and transversal. The results show that 84% do not have basic services. 89% have no landline, however 88% have cell; 62% have no email; 95% do not use online banking and 100% have no website. Informality prevails, and 91% do not bill. The most pressing needs were found in formalization, business management, marketing, finance and production. If appropriate measures are not taken, this activity is not sustainable for the regional environment that involves constant degradation of ecosystems.

Suggested Citation

  • Baltazar Rodriguez Villanueva & Yolanda Mejia de Leon & Rosalva D. Vasquez Mireles & Natalia Rodriguez Ruiz, 2015. "Strategic Analysis For Development Of Brick Producers In Saltillo City, Coahuila, Mexico, Analisis Estrategico Para El Desarrollo De Los Productores De Ladrillo En La Ciudad De Saltillo, Coahuila, Mex," Revista Global de Negocios, The Institute for Business and Finance Research, vol. 3(6), pages 113-124.
    • Handle: RePEc:ibf:rgnego:v:3:y:2015:i:6:p:113-124
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    More about this item

    Keywords

    Brick Producers; Administration; Management; Formalization & Environmental Factors;
    All these keywords.

    JEL classification:

    • L25 - Industrial Organization - - Firm Objectives, Organization, and Behavior - - - Firm Performance
    • L52 - Industrial Organization - - Regulation and Industrial Policy - - - Industrial Policy; Sectoral Planning Methods
    • L53 - Industrial Organization - - Regulation and Industrial Policy - - - Enterprise Policy
    • L74 - Industrial Organization - - Industry Studies: Primary Products and Construction - - - Construction
    • M11 - Business Administration and Business Economics; Marketing; Accounting; Personnel Economics - - Business Administration - - - Production Management
    • N60 - Economic History - - Manufacturing and Construction - - - General, International, or Comparative
    • N66 - Economic History - - Manufacturing and Construction - - - Latin America; Caribbean
    • O13 - Economic Development, Innovation, Technological Change, and Growth - - Economic Development - - - Agriculture; Natural Resources; Environment; Other Primary Products
    • O17 - Economic Development, Innovation, Technological Change, and Growth - - Economic Development - - - Formal and Informal Sectors; Shadow Economy; Institutional Arrangements
    • O33 - Economic Development, Innovation, Technological Change, and Growth - - Innovation; Research and Development; Technological Change; Intellectual Property Rights - - - Technological Change: Choices and Consequences; Diffusion Processes
    • Q53 - Agricultural and Natural Resource Economics; Environmental and Ecological Economics - - Environmental Economics - - - Air Pollution; Water Pollution; Noise; Hazardous Waste; Solid Waste; Recycling

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