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Toolkit For Analysis And Validation Of Business Ideas Herramientas Para El Anaisis Y Validacion De Ideas De Negocio

Author

Listed:
  • Evaristo Colomina Climent
  • Leonardo Yanez Munoz

Abstract

Entrepreneurship has recently turned into one of the most relevant social phenomena, probably as a result of the current turmoil that affects today’s global economic system. It is precisely this distressing situation that has captured the attention of academic, professional and political institutions. In line with this concern, we propose in this paper to develop strategies and technical support for entrepreneurs in the process of promoting business ventures. Specifically, and taking into consideration the insightful interpretation of the concept of business model introduced by Joan Magretta, we purport to develop an approach, called Analysis and Validation of Business Ideas (AVIN) to encourage prospective entrepreneurs to make decisions which subscribe validation while at the same time are sensible when implementing a business idea. As a bonus, AVIN is already being implemented via a user-friendly computer application.

Suggested Citation

  • Evaristo Colomina Climent & Leonardo Yanez Munoz, 2014. "Toolkit For Analysis And Validation Of Business Ideas Herramientas Para El Anaisis Y Validacion De Ideas De Negocio," Revista Global de Negocios, The Institute for Business and Finance Research, vol. 2(4), pages 105-123.
    • Handle: RePEc:ibf:rgnego:v:2:y:2014:i:4:p:105-123
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    More about this item

    Keywords

    Business Idea; Entrepreneurship Process; Business Model; Methodology;
    All these keywords.

    JEL classification:

    • L21 - Industrial Organization - - Firm Objectives, Organization, and Behavior - - - Business Objectives of the Firm
    • L26 - Industrial Organization - - Firm Objectives, Organization, and Behavior - - - Entrepreneurship
    • M13 - Business Administration and Business Economics; Marketing; Accounting; Personnel Economics - - Business Administration - - - New Firms; Startups
    • M21 - Business Administration and Business Economics; Marketing; Accounting; Personnel Economics - - Business Economics - - - Business Economics
    • M41 - Business Administration and Business Economics; Marketing; Accounting; Personnel Economics - - Accounting - - - Accounting

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