Socio-Economic Conditions Of Life Of The Rural Population As An Incentive For The Rural Economy Development: The Case Of Chernivtsi Region In Ukraine

The economic development of rural areas indirectly depends on the rural population’s living standard and socio-economic life conditions. The depopulation of rural areas, the outflow of skilled labor, underdeveloped or neglected transport infrastructure, the absence or lack of information and communication infrastructure etc. not only discourage new business that could enter the region, but are also detrimental to the survival of existing business entities in the rural areas. The paper analyzes the socio-economic life conditions of the rural population in Chernivtsi region in the following dimensions: provision of rural residents with housing equipment and utilities; dynamics of indicators of trade enterprises and consumer services activity; availability of pre-school and school education in rural areas and library network development trends; healthcare provision to the population in the permanent residence area; problems of transport and communications network; material and financial security of the rural population.