Energy-Efficient Cars and Their Role in the Anti-Crisis Strategy of the Enterprises in Ukraine

The introduction of energy technologies in all spheres of public life is becoming increasingly large every year. Therefore, it is impossible to imagine a modern enterprise that in one way or another would not be involved in the processes of heat and energy saving. The article is devoted to the study of the economic effect of the use of energy-efficient cars in the enterprise activity. As the object of the study the three cars of KIA Motors were selected: KIA Sportage, KIA Niro, KIA Soul Ev. In the process of research, the method of induction and deduction, the monographic method, the method of theoretical generalization and comparison, the statistical method were used. The comparative analysis of the economic efficiency of power plants of cars with a gasoline engine, a hybrid and an electric motor was conducted. The average annual expenses for the purchase of fuel and the coefficient of the average annual total cost of operating a car for various types of power plants depending on mileage were calculated. It was determined that saving on energy carriers, which energy-efficient cars using, can release funds for the company. These financial resources can be used to ensure the financial sustainability of an enterprise, upgrade fixed assets, expand business (purchase new electric vehicles) or implement other energy-saving technologies. It was proposed to introduce the concept of "energy-efficient car". According to the authors the energy efficient car is a car, the power plant of which provides for the possibility of using alternative fuels or partially or fully driven by electric power, that can provide significant savings on energy carriers. The role of the use of energy-efficient cars in the anti-crisis strategy of enterprise development was grounded. The expediency of using such cars was analyzed depending on the specifics of the main activity of the enterprise.