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Diagnostics and Management of Company Financial Potential

Author

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  • Olena Hudz

    (State University of Telecommunications, Kyiv, Ukraine)

Abstract

Financial potential is a complicated dynamic system whose elements are interconnected and interdependent. Each element depends on the level of company development, competitive position, capability to attract and combine individual types of financing sources, management system efficiency. The article lists the main scientific approaches to understanding of essence of company financial potential. It discloses contents, role and purpose of company financial potential. It is found out that the main task of company financial potential management is considered to be optimization of financial flows to increase positive financial result. However, as it is shown by the practice of domestic companies, the financial potential management is mainly connected with maintenance of necessary solvency of the company, attainment of breakeven condition and subsequent return, attraction of credit and investment resources. Present-day methods of financial potential diagnostics are described, advantages and disadvantages of each of them are disclosed, and author’s approach to their enhancement is grounded.

Suggested Citation

  • Olena Hudz, 2015. "Diagnostics and Management of Company Financial Potential," Oblik i finansi, Institute of Accounting and Finance, issue 1, pages 71-76, March.
    • Handle: RePEc:iaf:journl:y:2015:i:1:p:71-76
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    More about this item

    Keywords

    financial potential; financial diagnostics; financial information; assessment of financial potential;
    All these keywords.

    JEL classification:

    • G30 - Financial Economics - - Corporate Finance and Governance - - - General

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