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Electronic Commerce and Business Performance: An Empirical Investigation of Business Organizations in Nigeria

Author

Listed:
  • T.S. Kareem
  • S.K. Owomoyela
  • F.F. Oyebamiji

Abstract

This research paper examined the impact of e-commerce on business performance with particular reference to the selected supermarkets in Ibadan metropolis. The study sample was made up of 8 Supermarkets. Structured questionnaire designed by the researchers were used to collect data from each operator and 5 staff respectively, totaling 48 respondents. Data analysis was conducted with simple regression analysis. The result showed that e-commerce adoption has significant impact on service operations, cost operation reductions and profit levels. It was concluded that adoption of e-commerce by Nigerian supermarkets will reduce transaction cost, improve service operations, expand business base, better understand the needs of foreign customers, and increase profit levels. The paper recommended that the operators and staff of supermarkets should embark on more effective Information Technology (IT) training in order to further enhance their performance. And also management of supermarkets should procure quality IT gadgets that will enhance efficiency and customers’ retention. Classification-JEL:

Suggested Citation

  • T.S. Kareem & S.K. Owomoyela & F.F. Oyebamiji, 2014. "Electronic Commerce and Business Performance: An Empirical Investigation of Business Organizations in Nigeria," International Journal of Academic Research in Business and Social Sciences, Human Resource Management Academic Research Society, International Journal of Academic Research in Business and Social Sciences, vol. 4(8), pages 215-223, August.
    • Handle: RePEc:hur:ijarbs:v:4:y:2014:i:8:p:215-223
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    Citations

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    Cited by:

    1. Ann Ogbo & Chinelo Constance Ugwu & Joy Enemuo & Wilfred Isioma Ukpere, 2019. "E-Commerce as a Strategy for Sustainable Value Creation among Selected Traditional Open Market Retailers in Enugu State, Nigeria," Sustainability, MDPI, vol. 11(16), pages 1-18, August.
    2. Jelena Šaković Jovanović & Radoje Vujadinović & Elizabeta Mitreva & Cristiano Fragassa & Aleksandar Vujović, 2020. "The Relationship between E-Commerce and Firm Performance: The Mediating Role of Internet Sales Channels," Sustainability, MDPI, vol. 12(17), pages 1-17, August.
    3. Christine Ivy Hurasha & Tafara Chiremba, 2017. "Influence of electronic commerce on business performance: Evidence from e-commerce organisations in Harare, Zimbabwe," Journal of Economics and Behavioral Studies, AMH International, vol. 8(6), pages 146-152.

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