Advanced Search
MyIDEAS: Login to save this article or follow this journal

Studying Effects of Buyer–Supplier Relationship and Non-Relationship Factors to Accept or Reject the New Product by Retailers of Agricultural Organic Products in Shahrekord

Contents:

Author Info

  • Narges Sadeghi

    ()

  • Amir Hortamani

    ()

Registered author(s):

    Abstract

    The present study investigates the important role of buyer-supplier relationship and non-relationship factors to accept or reject the new product by retailers in agricultural organic products Shahrekord. In the present study, considering the research model, one main hypothesis (accept or reject the new product by retailers) and four sub-hypotheses (Relationship Intensity-Channel Motivation-Product Advantage-Market Competitiveness). This research is an applied one in terms of its purpose, and is a survey study with a correlation approach. The population includes 132 retailers of agricultural organic products Shahrekord. Due to the limited size of population, the entire population was considered as the sample and no sampling was done. Data collection tool is a researcher-made questionnaire containing 12 items, the validity of which was confirmed through advising-and consulting professors and the experts comments and its reliability by Cronbach’s alpha (?=75%). The items include personal data, as well as main, specialized questions items on the research hypotheses. 124 out of 132 questionnaires were returned (return rate = 93%). SPSS and AMOS software has been used For data analysis and hypotheses testing. The findings supported all research hypotheses. Thus, buyer-supplier relationship and non-relationship factors have a significant effect on accept or reject the new product by retailers.

    Download Info

    If you experience problems downloading a file, check if you have the proper application to view it first. In case of further problems read the IDEAS help page. Note that these files are not on the IDEAS site. Please be patient as the files may be large.
    File URL: http://hrmars.com/hrmars_papers/Article_27_Studying_Effects_of_Buyer-Supplier_Relationship.pdf
    Download Restriction: no

    File URL: http://hrmars.com/hrmars_papers/Article_27_Studying_Effects_of_Buyer-Supplier_Relationship.pdf
    Download Restriction: no

    Bibliographic Info

    Article provided by Human Resource Management Academic Research Society, International Journal of Academic Research in Accounting, Finance and Management Sciences in its journal International Journal of Academic Research in Accounting, Finance and Management Sciences.

    Volume (Year): 4 (2014)
    Issue (Month): 1 (January)
    Pages: 252-255

    as in new window
    Handle: RePEc:hur:ijaraf:v:4:y:2014:i:1:p:252-255

    Contact details of provider:
    Web page: http://hrmars.com/index.php/pages/detail/Accounting-Finance-Journal

    Related research

    Keywords: Accept the new product; Relationship Intensity; Channel Motivation; Product Advantage;

    References

    No references listed on IDEAS
    You can help add them by filling out this form.

    Citations

    Lists

    This item is not listed on Wikipedia, on a reading list or among the top items on IDEAS.

    Statistics

    Access and download statistics

    Corrections

    When requesting a correction, please mention this item's handle: RePEc:hur:ijaraf:v:4:y:2014:i:1:p:252-255. See general information about how to correct material in RePEc.

    For technical questions regarding this item, or to correct its authors, title, abstract, bibliographic or download information, contact: (Hassan Danial Aslam).

    If you have authored this item and are not yet registered with RePEc, we encourage you to do it here. This allows to link your profile to this item. It also allows you to accept potential citations to this item that we are uncertain about.

    If references are entirely missing, you can add them using this form.

    If the full references list an item that is present in RePEc, but the system did not link to it, you can help with this form.

    If you know of missing items citing this one, you can help us creating those links by adding the relevant references in the same way as above, for each refering item. If you are a registered author of this item, you may also want to check the "citations" tab in your profile, as there may be some citations waiting for confirmation.

    Please note that corrections may take a couple of weeks to filter through the various RePEc services.