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Determinants of Adoption of Internet Banking by Trade Finance Customers in East Africa

Author

Listed:
  • Silvance O. Abeka

    (Kampala International University)

  • Evance Ochieng’ Abeka

    (Maseno University)

  • Ondoro Charles Omondi

    (Maseno University)

Abstract

It is increasingly more interesting to the bank managers to understand what is important to customers when it comes to Internet banking, and especially banking conducted by the customers themselves. The purpose of this paper is to identify the factors that influence corporate customers’ adoption of Internet banking services in Kenya, Uganda, Tanzania and Rwanda. This study involved 472 Trade Finance customers. The hypotheses are empirically evaluated by using Trade Finance customers of an East African bank as the target sample. The analysis reveals that corporate users are not motivated by the same factors as private users. In order to become Internet banking customers, it is extremely important for corporate users to have a system that is easy to use and operate with full support from the bank.

Suggested Citation

  • Silvance O. Abeka & Evance Ochieng’ Abeka & Ondoro Charles Omondi, 2012. "Determinants of Adoption of Internet Banking by Trade Finance Customers in East Africa," International Journal of Academic Research in Accounting, Finance and Management Sciences, Human Resource Management Academic Research Society, International Journal of Academic Research in Accounting, Finance and Management Sciences, vol. 2(2), pages 109-119, April.
    • Handle: RePEc:hur:ijaraf:v:2:y:2012:i:2:p:109-119
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    Cited by:

    1. Hamid Reza Khedmatgozar & Arezoo Shahnazi, 2018. "The role of dimensions of perceived risk in adoption of corporate internet banking by customers in Iran," Electronic Commerce Research, Springer, vol. 18(2), pages 389-412, June.

    More about this item

    Keywords

    Internet Banking; Trade Finance Customers; East Africa; Technology Acceptance Model;
    All these keywords.

    JEL classification:

    • L86 - Industrial Organization - - Industry Studies: Services - - - Information and Internet Services; Computer Software
    • G21 - Financial Economics - - Financial Institutions and Services - - - Banks; Other Depository Institutions; Micro Finance Institutions; Mortgages

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