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Análisis Del Auge De Las Franquicias

Author

Listed:
  • Cinthia Zuleima PAVÓN VILLEGAS

    (Estudiante de la Maestría en Negocios y Estudios Económicos, Universidad de Guadalajara, Periférico Norte 799; Los Belenes; C.P. 45100, Zapopan, Jalisco, México.)

  • José́ G. VARGAS-HERNÁNDEZ

    (Centro Universitario de Ciencias Económico Administrativas, Universidad de Guadalajara Periférico Norte 799; Los Belenes; C.P. 45100, Zapopan, Jalisco, México, Tel. +523337703340 Ext. 25685)

Abstract

Franchising is a business system, which is booming. That is why the focus of this research focuses on the causes that have contributed to the growing importance of this system as a mechanism of expansion or a business venture. An analysis was made, based on the Agency Theory, the Theory of Transaction Costs and the Theory of Property Rights to explain the phenomenon, as well as description about what the system entails and what has led to be regarded as a safe and a successful investment form, retaking key aspects based on previous research.

Suggested Citation

  • Cinthia Zuleima PAVÓN VILLEGAS & José́ G. VARGAS-HERNÁNDEZ, 2015. "Análisis Del Auge De Las Franquicias," Investigación en Ciencia Regional, Hellenic Association of Regional Scientists, vol. 0(1), pages 51-58, Deciembre.
    • Handle: RePEc:hrs:jrnicr:v:vi:y:2015:i:1:p:51-58
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    File URL: http://www.rsijournal.eu/Foreign/Spain/ICR_2015.pdf
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    More about this item

    Keywords

    Franchise; Business system; Franchisee; Franchisor;
    All these keywords.

    JEL classification:

    • L14 - Industrial Organization - - Market Structure, Firm Strategy, and Market Performance - - - Transactional Relationships; Contracts and Reputation
    • L22 - Industrial Organization - - Firm Objectives, Organization, and Behavior - - - Firm Organization and Market Structure
    • M10 - Business Administration and Business Economics; Marketing; Accounting; Personnel Economics - - Business Administration - - - General

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