IDEAS home Printed from https://ideas.repec.org/a/hmm/journl/v4y2014i1p41-43.html
   My bibliography  Save this article

Innovate to Survive

Author

Listed:
  • WEGNEZ, Leon F.

Abstract

Innovation is a social process capable of creating the conditions for business success, being centrally important for business competitiveness, but it needs to be properly managed by combining a supportive culture and an integrated process in order to create a sustainable competitive advantage. Innovation is an ongoing, multifaceted challenge involving a constant questioning of our policies, our strategies, our methods, our individual actions. It affects the future. Research, innovation and development therefore appear as an imperative for human society as a whole. For successful innovative management there are fundamental components.

Suggested Citation

  • WEGNEZ, Leon F., 2014. "Innovate to Survive," Holistic Marketing Management Journal, Holistic Marketing Management, vol. 4(1), pages 41-43, March.
    • Handle: RePEc:hmm:journl:v:4:y:2014:i:1:p:41-43
    as

    Download full text from publisher

    File URL: http://holisticmarketingmanagement.ro/RePEc/hmm/v4i1/7.pdf
    Download Restriction: no
    ---><---

    More about this item

    Keywords

    Innovation; Research & Development; Successful Innovative Management;
    All these keywords.

    JEL classification:

    • L20 - Industrial Organization - - Firm Objectives, Organization, and Behavior - - - General
    • M20 - Business Administration and Business Economics; Marketing; Accounting; Personnel Economics - - Business Economics - - - General
    • O31 - Economic Development, Innovation, Technological Change, and Growth - - Innovation; Research and Development; Technological Change; Intellectual Property Rights - - - Innovation and Invention: Processes and Incentives

    Statistics

    Access and download statistics

    Corrections

    All material on this site has been provided by the respective publishers and authors. You can help correct errors and omissions. When requesting a correction, please mention this item's handle: RePEc:hmm:journl:v:4:y:2014:i:1:p:41-43. See general information about how to correct material in RePEc.

    If you have authored this item and are not yet registered with RePEc, we encourage you to do it here. This allows to link your profile to this item. It also allows you to accept potential citations to this item that we are uncertain about.

    We have no bibliographic references for this item. You can help adding them by using this form .

    If you know of missing items citing this one, you can help us creating those links by adding the relevant references in the same way as above, for each refering item. If you are a registered author of this item, you may also want to check the "citations" tab in your RePEc Author Service profile, as there may be some citations waiting for confirmation.

    For technical questions regarding this item, or to correct its authors, title, abstract, bibliographic or download information, contact: Theodor Valentin Purcarea (email available below). General contact details of provider: http://holisticmarketingmanagement.ro .

    Please note that corrections may take a couple of weeks to filter through the various RePEc services.

    IDEAS is a RePEc service. RePEc uses bibliographic data supplied by the respective publishers.