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A Brief Analysis On The Development Of Small And Medium Enterprises

Author

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  • MATEI, Roxana Nicoleta

Abstract

This paper deals with the growth processes, growth dimensions and the conditions for growth, especially for small and medium enterprises. It is presented the importance of a strong management mentality, capable of providing an adequate organizational planning and supporting competitive growth. A firms growth has an important value because this way it develops, but how a certain growth is achieved is much more significant. The growth of an organization, the technologies that are being used to achieve all its activities, and the business strategies that have been mentioned are strictly related and also the organizational culture deals with technologies and growth. Furthermore, SMEs must adapt their management and must apply the market trends, in order to develop and to become successful.

Suggested Citation

  • MATEI, Roxana Nicoleta, 2012. "A Brief Analysis On The Development Of Small And Medium Enterprises," Holistic Marketing Management Journal, Holistic Marketing Management, vol. 2(1), pages 40-45, May.
    • Handle: RePEc:hmm:journl:v:2:y:2012:i:1:p:40-45
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    More about this item

    Keywords

    SMEs; ISO 9000; Quality standards; Knowledge Management; Knowledge transfer; Environmental Management; Strategic Management; Internationalization; Globalization.;
    All these keywords.

    JEL classification:

    • M10 - Business Administration and Business Economics; Marketing; Accounting; Personnel Economics - - Business Administration - - - General

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