Considerations Concerning Product Innovation Approach In Successful Manufacturing Organisations
AbstractFast product innovation and creativity is driving the development strategies of the most nations enjoying high economic growth. The development of fast innovative new products needs to be based on a close alignment between technology, products and markets, with a focus on achieving increased aggregate value. This paper is dealing with important technological and organizational integration variables of new organizational products and with the motivation of workers to innovate.
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Bibliographic InfoArticle provided by Holistic Marketing Management in its journal Holistic Marketing Management.
Volume (Year): 1 (2011)
Issue (Month): 4 (December)
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Web page: http://holisticmarketingmanagement.ro
knowledge management; organizational behaviour; innovation management; motivation; learning organizations;
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