How To Keep Loyal Relationships With Service Customers Using Holistic Marketing
AbstractIn todays economic uncertainty and turbulence, creating and maintaining loyal relationships with service customers over the long term represents a necessary condition for business success. Winning in times like these requires recognizing the key role that customers and their experiences play in overcoming challenging economic circumstances. In this paper we present effective techniques to achieving customer loyalty; and also holistic marketing as a successful strategy for reaching the same goal.
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Bibliographic InfoArticle provided by Holistic Marketing Management in its journal Holistic Marketing Management Journal Volume 1 Issue 1.
Volume (Year): 1 (2011)
Issue (Month): 1 (March)
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Web page: http://holisticmarketingmanagement.ro
loyal relationships; service customer; customer loyalty; holistic marketing;
Other versions of this item:
- Theodor Valentin PURCĂREA & Monica Paula RAȚIU, 2011. "How To Keep Loyal Relationships With Service Customers Using Holistic Marketing," Holistic Marketing Management, Romanian-American University, vol. 1(1), pages 39-45, March.
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