New Retail Marketing Strategy Combining Virtual Reality and 5G Mobile Communication

At present, Chinaʼs retail industry has been completely opened to the outside world, and it is exactly the same. The retail industry has become one of Chinaʼs most market-oriented and competitive industries. At the same time, the changes in consumer demand are becoming more and more diversified. In order to meet the diversified and personalized needs of consumers, retail companies must continue to increase investment in services, management, marketing, and branding. This paper combines virtual technology and 5G mobile communication technology to design and realize a set of 3D virtual fitting system. According to peopleʼs fitting needs, the research is carried out from two aspects: clothing style and body type matching degree and clothing fabric drape. In the comparison of body shape test results with conventional body shape judgment experience, the correct rate of the virtual fitting systemʼs body shape judgment was 86%, and the error rate was 14%. In the comparison of online shopping data of consumers on different communication networks, it was found that the speed of different networks is different. The shopping experience has a relatively large impact. As a newly developed network mobile communication technology, 5Gʼs ultra-high speed advantage has a great impact on the consumer experience; in the analysis and comparison of the traditional operation mode and the combination of online and offline operation modes, it is concluded that the traditional marketing model is far from meeting peopleʼs current life needs, and new retail is catering to the consumer needs of people in the new era.