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Competitive Action Repertoire In The Telecommunications Industry

Author

Listed:
  • Darko Tipurić

    (University of Zagreb, Faculty of Economics and Business Zagreb)

  • Tereza Barun

    (University of Zagreb, Faculty of Economics and Business Zagreb)

Abstract

Our paper describes how competitive action repertoire concept and the external regulatory environment influence the performance of a firm in the regulated telecommunications sector. Based on panel data of 103 firms across Europe that provide fixed broadband Internet to end customers during the time period of 3 years, results indicate that aggressiveness and the complexity of an offer have a positive relationship with market share growth. Contrary to widespread views, we find that the most aggressive firms in the market in fact lose market share on a year-on-year basis. Our results suggest that complexity and aggressiveness have a positive relationship with changes in market share gains and that the effects hold for non-regulated firms, but not for regulated ones.

Suggested Citation

  • Darko Tipurić & Tereza Barun, 2020. "Competitive Action Repertoire In The Telecommunications Industry," Ekonomski pregled, Hrvatsko društvo ekonomista (Croatian Society of Economists), vol. 71(1), pages 33-54.
    • Handle: RePEc:hde:epregl:v:71:y:2020:i:1:p:33-54
    DOI: 10.32910/ep.71.1.2
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    More about this item

    Keywords

    competitive dynamics; competitive repertoire; regulation; telecommunications industry; fixed broadband;
    All these keywords.

    JEL classification:

    • M21 - Business Administration and Business Economics; Marketing; Accounting; Personnel Economics - - Business Economics - - - Business Economics

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