Growth and Development in the U.S. Retail Organic Food Sector
AbstractThis study uses retail purchase data reported by the Nielsen Homescan panel to examine the development of selected U.S. organic food sectors since the implementation of the National Organic Standards. Results show that organic market shares within the fresh fruit and vegetable sectors grew slightly in 2003–2006. Apples, bananas, carrots, and tomatoes prove to have the highest share of organic sales within their sectors. The share of organic milk sales attributed to private labels has increased from 12 to 32 percent in 2004–2007. The organic market share within the strained baby food sector almost doubled from 8 to 15 percent in 2004–2007. Findings show a demographically diverse group of consumers willing to expend their food dollars on organic foods.
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Bibliographic InfoArticle provided by MDPI, Open Access Journal in its journal Sustainability.
Volume (Year): 1 (2009)
Issue (Month): 3 (September)
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Web page: http://www.mdpi.com/
national organic standards; Nielsen Homescan; fresh fruits and vegetables; produce; milk; baby foods;
Find related papers by JEL classification:
- Q - Agricultural and Natural Resource Economics; Environmental and Ecological Economics
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- Q3 - Agricultural and Natural Resource Economics; Environmental and Ecological Economics - - Nonrenewable Resources and Conservation
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- O13 - Economic Development, Technological Change, and Growth - - Economic Development - - - Agriculture; Natural Resources; Environment; Other Primary Products
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