IDEAS home Printed from https://ideas.repec.org/a/gam/jsusta/v16y2024i2p521-d1314646.html
   My bibliography  Save this article

Behavioral Intention in Domestic Heritage Tourism—An Extension of the Theory of Planned Behavior

Author

Listed:
  • Peter Onyonje Osiako

    (Doctoral School of Management and Organizational Sciences, Hungarian University of Agriculture and Life Sciences, Kaposvár Campus, Guba S. u. 40, 7400 Kaposvár, Hungary
    Institute of Tourism and Hospitality Management, Dedan Kimathi University of Technology, Private Bag Dedan Kimathi, Nyeri 10143, Kenya)

  • Viktória Szente

    (Institute of Agriculture and Food Economics, Hungarian University of Agricultural and Life Sciences, Kaposvár Campus, Guba S. u. 40., 7400 Kaposvár, Hungary)

Abstract

Heritage tourist attractions are important in the diversification of tourism product offers for any competitive tourist destination. The current status of domestic heritage tourism in Kenya remains under-researched leaving many critical areas of interest requiring more research attention and redress. These needs also have to be examined in the Kenyan domestic heritage tourism context with a view to creating and satisfying higher demand for tourists. This research expands the widespread theory of planned behavior (TPB) by adding motivation and perceived safety and security as predictors of visit intention. In total, 802 respondents filled out the structured questionnaire, of which 693 questionnaires (86%) were found to be valid. The findings of this study validated the TPB with respect to heritage visitation in a domestic tourism context. It was further established that the expanded TPB model and its variables were applicable and more efficacious in directly predicting visit intention to historical heritage attractions. These results reveal the key determinants of the willingness of domestic tourists to visit historical heritage sites. Destination marketers and managers should endeavor to enhance the five psychographic aspects considered in the current study, in order to cultivate higher intentions towards visiting historical heritage sites among domestic tourists.

Suggested Citation

  • Peter Onyonje Osiako & Viktória Szente, 2024. "Behavioral Intention in Domestic Heritage Tourism—An Extension of the Theory of Planned Behavior," Sustainability, MDPI, vol. 16(2), pages 1-18, January.
    • Handle: RePEc:gam:jsusta:v:16:y:2024:i:2:p:521-:d:1314646
    as

    Download full text from publisher

    File URL: https://www.mdpi.com/2071-1050/16/2/521/pdf
    Download Restriction: no
    File URL: https://www.mdpi.com/2071-1050/16/2/521/
    Download Restriction: no
    ---><---

    References listed on IDEAS

    as
    1. A. Beldad & S. Hegner, 2018. "Determinants of Fair Trade Product Purchase Intention of Dutch Consumers According to the Extended Theory of Planned Behaviour," Journal of Consumer Policy, Springer, vol. 41(3), pages 191-210, September.
    2. Octav-Ionut Macovei, 2015. "Applying the Theory of Planned Behavior in Predicting Proenvironmental Behaviour: The Case of Energy Conservation," Acta Universitatis Danubius. OEconomica, Danubius University of Galati, issue 11(4), pages 15-32, August.
    3. Muhammad Saeed Ashraf & Fujun Hou & Woo Gon Kim & Wasim Ahmad & Rana Umair Ashraf, 2020. "Modeling tourists' visiting intentions toward ecofriendly destinations: Implications for sustainable tourism operators," Business Strategy and the Environment, Wiley Blackwell, vol. 29(1), pages 54-71, January.
    Full references (including those not matched with items on IDEAS)

    Most related items

    These are the items that most often cite the same works as this one and are cited by the same works as this one.
    1. Gege Zhang & Xiaoyuan Chen & Rob Law & Mu Zhang, 2020. "Sustainability of Heritage Tourism: A Structural Perspective from Cultural Identity and Consumption Intention," Sustainability, MDPI, vol. 12(21), pages 1-17, November.
    2. Julia Morgan & Casey Canfield, 2021. "Comparing Behavioral Theories to Predict Consumer Interest to Participate in Energy Sharing," Sustainability, MDPI, vol. 13(14), pages 1-17, July.
    3. Cathrine Linnes & Jerome Agrusa & Giulio Ronzoni & Joseph Lema, 2022. "What Tourists Want, a Sustainable Paradise," Tourism and Hospitality, MDPI, vol. 3(1), pages 1-20, February.
    4. Muhammad Saeed Ashraf & Naeem Akhtar & Rana Umair Ashraf & Fujun Hou & Muhammad Junaid & Syed Ali Ashiq Kirmani, 2020. "Traveling Responsibly to Ecofriendly Destinations: An Individual-Level Cross-Cultural Comparison between the United Kingdom and China," Sustainability, MDPI, vol. 12(8), pages 1-18, April.
    5. Jenni Soo-Hee Lee & Jinsoo Hwang, 2022. "The Determinants of Visit Intention for Chinese Residents in the Michigan, United States: An Empirical Analysis Performed Through PLS-SEM," SAGE Open, , vol. 12(3), pages 21582440221, August.
    6. Marek Nowacki & Joanna Kowalczyk-Anioł & Yash Chawla, 2023. "Gen Z’s Attitude towards Green Image Destinations, Green Tourism and Behavioural Intention Regarding Green Holiday Destination Choice: A Study in Poland and India," Sustainability, MDPI, vol. 15(10), pages 1-17, May.
    7. Olawale Fatoki, 2022. "Determinants of Employee Electricity Saving Behavior in Small Firms: The Role of Benefits and Leadership," Energies, MDPI, vol. 15(9), pages 1-20, April.
    8. Jessica Müller & Ángel Acevedo-Duque & Sheyla Müller & Prateek Kalia & Khalid Mehmood, 2021. "Predictive Sustainability Model Based on the Theory of Planned Behavior Incorporating Ecological Conscience and Moral Obligation," Sustainability, MDPI, vol. 13(8), pages 1-16, April.
    9. Mihai F. Băcilă & Raluca Ciornea & Luiza M. Souca & Alexandra M. Drule, 2022. "Content Analysis on Sustainability Dimensions in DMOs’ Social Media Videos Advertising the World’s Most Visited Cities," Sustainability, MDPI, vol. 14(19), pages 1-25, September.
    10. P. Schenk, 2019. "A Matter of Principle: Comparing Norm-Based Explanations for Fair Trade Consumption," Journal of Consumer Policy, Springer, vol. 42(3), pages 397-423, September.
    11. Jisong Kim & Chang-Sik Kim & Mina Jo, 2023. "Cross-Country Analysis of Willingness to Pay More for Fair Trade Coffee: Exploring the Moderating Effect between South Korea and Vietnam," Sustainability, MDPI, vol. 15(23), pages 1-22, November.
    12. Wei-Ta Fang & Mei-Hsuan Huang & Bai-You Cheng & Rong-Jeo Chiu & Yi-Te Chiang & Chun-Wei Hsu & Eric Ng, 2021. "Applying a Comprehensive Action Determination Model to Examine the Recycling Behavior of Taipei City Residents," Sustainability, MDPI, vol. 13(2), pages 1-18, January.
    13. Mohammad Badsar & Matin Moghim & Mehdi Ghasemi, 2023. "Analysis of factors influencing farmers’ sustainable environmental behavior in agriculture activities: integration of the planned behavior and the protection motivation theories," Environment, Development and Sustainability: A Multidisciplinary Approach to the Theory and Practice of Sustainable Development, Springer, vol. 25(9), pages 9903-9934, September.
    14. Gennaro Civero & Vincenzo Rusciano & Debora Scarpato & Mariarosaria Simeone, 2021. "Food: Not Only Safety, but Also Sustainability. The Emerging Trend of New Social Consumers," Sustainability, MDPI, vol. 13(23), pages 1-15, November.
    15. Diana Puspita Sari & Nur Aini Masruroh & Anna Maria Sri Asih, 2021. "Consumer Intention to Participate in E-Waste Collection Programs: A Study of Smartphone Waste in Indonesia," Sustainability, MDPI, vol. 13(5), pages 1-28, March.
    16. Wan Nur Hafizah Wan Hussain & Lilia Halim & Mee Yeang Chan & Norshariani Abd Rahman, 2021. "Predicting Energy-Saving Behaviour Based on Environmental Values: An Analysis of School Children’s Perspectives," Sustainability, MDPI, vol. 13(14), pages 1-14, July.
    17. The Anh Phan & Pham Ngoc Quyen Nguyen & Ngoc Anh Pham & Nhan Phan, 2023. "A Cross-Cultural Study on the Role of Message Framing in the Promotion of Fair-Trade Buying Behavior," SAGE Open, , vol. 13(4), pages 21582440231, December.
    18. Aneeta Rehman & Dr Muhammad Shahid Yaqub, 2021. "Determining The Influence Of Green Transformational Leadership, Green Innovation And Green Hrm Practices On Environmental Performance Of Hospitality Industry Of Pakistan: A Moderating Role Of Individu," Bulletin of Business and Economics (BBE), Research Foundation for Humanity (RFH), vol. 10(2), pages 100-114, June.
    19. Md. Mahiuddin Sabbir & Khan Md Raziuddin Taufique, 2022. "Sustainable employee green behavior in the workplace: Integrating cognitive and non‐cognitive factors in corporate environmental policy," Business Strategy and the Environment, Wiley Blackwell, vol. 31(1), pages 110-128, January.
    20. Patrick Schenk & Jörg Rössel & Sebastian Weingartner, 2021. "It’s All about Distinction: The Lifestyle Embeddedness of Fair Trade Consumption," Sustainability, MDPI, vol. 13(19), pages 1-22, October.

    Corrections

    All material on this site has been provided by the respective publishers and authors. You can help correct errors and omissions. When requesting a correction, please mention this item's handle: RePEc:gam:jsusta:v:16:y:2024:i:2:p:521-:d:1314646. See general information about how to correct material in RePEc.

    If you have authored this item and are not yet registered with RePEc, we encourage you to do it here. This allows to link your profile to this item. It also allows you to accept potential citations to this item that we are uncertain about.

    If CitEc recognized a bibliographic reference but did not link an item in RePEc to it, you can help with this form .

    If you know of missing items citing this one, you can help us creating those links by adding the relevant references in the same way as above, for each refering item. If you are a registered author of this item, you may also want to check the "citations" tab in your RePEc Author Service profile, as there may be some citations waiting for confirmation.

    For technical questions regarding this item, or to correct its authors, title, abstract, bibliographic or download information, contact: MDPI Indexing Manager (email available below). General contact details of provider: https://www.mdpi.com .

    Please note that corrections may take a couple of weeks to filter through the various RePEc services.

    IDEAS is a RePEc service. RePEc uses bibliographic data supplied by the respective publishers.