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What Factors Impact Visitors’ Intentions to Use Location-Based AR Games? An Empirical Study from Chinese Cultural Heritage Sites

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  • Jiahui Guo

    (Department of Smart Experience Design, Graduate School of Techno Design, Kookmin University, Seoul 02707, Republic of Korea)

  • Younghwan Pan

    (Department of Smart Experience Design, Graduate School of Techno Design, Kookmin University, Seoul 02707, Republic of Korea)

Abstract

Location-based AR games have been discussed as a promising means of providing visitors with meaningful experiences at cultural heritage sites, with great potential to enhance users’ positive emotions and well-being. This research created a conceptual model to empirically evaluate the impact of location-based AR games on the experiential intentions of cultural heritage sites based on the broaden-and-build theory of positive emotions. The model was empirically validated using confirmatory factor analysis (CFA) and tested using structural equation modeling (SEM) on 260 visitors who had played location-based AR games at several Chinese cultural heritage sites. The results suggested that visitors’ positive emotions (fulfillment, enjoyment, and self-existence) in location-based AR games positively impact the intention to use location-based AR games. Further, this study demonstrated that competence, relatedness, immersion, presence, interaction existence, emotional existence, and social existence significantly impact tourists’ positive emotional experience. The findings of this study help to complement the application of positive-affect expansion and building theory to the field of cultural heritage research while providing practical insights into the experience of cultural heritage sites.

Suggested Citation

  • Jiahui Guo & Younghwan Pan, 2023. "What Factors Impact Visitors’ Intentions to Use Location-Based AR Games? An Empirical Study from Chinese Cultural Heritage Sites," Sustainability, MDPI, vol. 15(19), pages 1-18, September.
    • Handle: RePEc:gam:jsusta:v:15:y:2023:i:19:p:14328-:d:1249921
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    References listed on IDEAS

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    2. Lamberto Zollo & Riccardo Rialti & Anna Marrucci & Cristiano Ciappei, 2022. "How do museums foster loyalty in tech-savvy visitors? The role of social media and digital experience," Current Issues in Tourism, Taylor & Francis Journals, vol. 25(18), pages 2991-3008, September.
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    5. Mariapina Trunfio & Salvatore Campana & Adele Magnelli, 2020. "Measuring the impact of functional and experiential mixed reality elements on a museum visit," Current Issues in Tourism, Taylor & Francis Journals, vol. 23(16), pages 1990-2008, August.
    6. Ana M. Domínguez-Quintero & M.Rosario González-Rodríguez & Brendan Paddison, 2020. "The mediating role of experience quality on authenticity and satisfaction in the context of cultural-heritage tourism," Current Issues in Tourism, Taylor & Francis Journals, vol. 23(2), pages 248-260, January.
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