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The Impact of Collectivistic Values and Psychological Needs on Individual Performance with Conscientiousness Acting as a Moderator

Author

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  • Sejdi Hoxha

    (Faculty of Management, University of Applied Sciences in Ferizaj, 70000 Ferizaj, Kosovo)

  • Riad Ramadani

    (Faculty of Mechanical Engineering, University of Prishtina “Hasan Prishtina”, 10000 Prishtina, Kosovo)

Abstract

All organizations are made up of organizational structures, which are made up of individual members who require motivation, development, performance, and psychological fulfilment. Management must exercise caution in upholding collectivist values, which have their roots in classical sociological theory, which opposes citizens’ autonomous desires in relation to social needs in institutions. The application of sociological theory allowed the concepts of individualism and collectivism to be included in psychology and organizational sciences. The goal of this research is to determine the impact of collectivist values and psychological needs on job performance, with conscientiousness acting as a moderator. Participants in this study were employees of public companies in Kosovo that operate in the field of post and telecommunication. A sample of 394 workers from these companies was used to test the hypotheses. We used PROCESS macro model 4 and model 59, as well as multiple regression analysis, to test the research hypotheses. The findings revealed that horizontal and vertical collectivism has a significant effect on work performance. Furthermore, the findings revealed a positive indirect relationship between horizontal and vertical collectivism and job performance via the mediation of psychological needs. Moreover, there was a positive direct relationship between horizontal and vertical collectivism and the three psychological needs, with conscientiousness acting as a moderator. The indirect effect of horizontal and vertical collectivistic values on work performance was found to be significant with moderation of the relatedness for low conscientiousness.

Suggested Citation

  • Sejdi Hoxha & Riad Ramadani, 2023. "The Impact of Collectivistic Values and Psychological Needs on Individual Performance with Conscientiousness Acting as a Moderator," Sustainability, MDPI, vol. 15(14), pages 1-16, July.
    • Handle: RePEc:gam:jsusta:v:15:y:2023:i:14:p:10746-:d:1189501
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    References listed on IDEAS

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    1. Ana Junça-Silva & Catarina Menino, 2022. "How Job Characteristics Influence Healthcare Workers’ Happiness: A Serial Mediation Path Based on Autonomous Motivation and Adaptive Performance," Sustainability, MDPI, vol. 14(21), pages 1-14, November.
    2. Quddsia Sadaf & Mudassar Aziz & Gulnaz Anjum, 2019. "Role of organizational culture in psychological needs satisfaction and work engagement," Business Review, School of Economics and Social Sciences, IBA Karachi, vol. 14(1), pages 81-96, January-J.
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