A Study on the Demands of Physical and Medical Integration Services for the Elderly in the Dabei Quhou Community in Qingdao

Clarifying service demands is a necessary prerequisite for promoting high-quality service development and sustainable supply. According to the charm quality theory and the logical system and basic viewpoints of the Kano model, a questionnaire survey was conducted on the needs of 241 elderly people (aged 60 and above) in the Dabei Quhou community, Chengyang District, Qingdao City, to understand the needs and willingness of elderly people in the community to integrate health promotion services. Statistical survey results on the division of the service demand level attribution, the level of satisfaction coefficient and dissatisfaction coefficient, the priority sequence of community sports, and medical integration health promotion service projects were addressed. Among the nineteen service demand items, there are four essential elements (M), three expected elements (O), eleven attractive elements (A), and one irrelevant element (I). Its service demand as a whole presents low dependence. On the basis of the hierarchical division of the health promotion service needs of physical and medical integration, based on the safety and convenience of maintaining a daily healthy life, the composition of each demand level presents the demand tendency that spans from basic function demand satisfaction to service function development and content-rich expansion. Secondly, given the convenience of service supply, there is a tendency for social public health promotion services to reach the community level.