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Social Psychology and the Willingness of Different Citizens to Participate in a Car Lottery

Author

Listed:
  • Junze Zhu

    (Faculty of Urban Construction, Beijing University of Technology, Beijing 100124, China
    Beijing Key Laboratory of Traffic Engineering, Beijing University of Technology, Beijing 100124, China)

  • Hongzhi Guan

    (Faculty of Urban Construction, Beijing University of Technology, Beijing 100124, China
    Beijing Key Laboratory of Traffic Engineering, Beijing University of Technology, Beijing 100124, China)

  • Hai Yan

    (Faculty of Urban Construction, Beijing University of Technology, Beijing 100124, China
    Beijing Key Laboratory of Traffic Engineering, Beijing University of Technology, Beijing 100124, China)

  • Hongfei Wang

    (Faculty of Urban Construction, Beijing University of Technology, Beijing 100124, China
    Beijing Key Laboratory of Traffic Engineering, Beijing University of Technology, Beijing 100124, China)

Abstract

To investigate citizens’ participation behavior in the lottery under the influence of the license plate lottery policy (LPLP) and to guide them to participate in the lottery rationally, this paper, based on social psychology and combined with the theory of planned behavior, divides citizens into citizens with cars in their households and citizens without cars in their households. This study then separately constructs structural equation models, sets perceived car necessity (PCN), perceived behavioral control (PBC), attitude toward car ownership (ATT), and subjective norms (SN), respectively. These four psychological latent variables were used to analyze the participation behavior of different categories of citizens in the car lottery from the perspective of psychological factors. Our empirical study found that there are significant differences in age and the number of people living together. The mechanism of their intention to participate in the car lottery and the psychological factors are different. The psychological factors affecting the intention of people with a car and people without a car to participate in the car lottery are SN > ATT > PCN > PBC and ATT > SN > PBC, respectively. Our research results can help to identify the internal factors and mechanisms that influence citizens’ intention to participate in the car lottery and help government administrators to optimize the LPLP.

Suggested Citation

  • Junze Zhu & Hongzhi Guan & Hai Yan & Hongfei Wang, 2022. "Social Psychology and the Willingness of Different Citizens to Participate in a Car Lottery," Sustainability, MDPI, vol. 14(2), pages 1-21, January.
    • Handle: RePEc:gam:jsusta:v:14:y:2022:i:2:p:944-:d:724975
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    References listed on IDEAS

    as
    1. Junze Zhu & Hongzhi Guan & Mingyang Hao & Zhengtao Qin & Ange Wang, 2021. "“License Plate Lottery”: Why Are People So Keen to Participate in It?," Sustainability, MDPI, vol. 13(23), pages 1-16, December.
    2. Jifu Guo & Mingzheng Sun & Ting Wang & Lu Lu, 2015. "Transportation development and congestion mitigation measures of Beijing, China," Mitigation and Adaptation Strategies for Global Change, Springer, vol. 20(5), pages 651-663, June.
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