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Post-Industrial Tourism as a Driver of Sustainable Development

Author

Listed:
  • Aleksandra Kuzior

    (Department of Applied Social Sciences, Faculty of Organization and Management, Silesian University of Technology, 41-800 Zabrze, Poland)

  • Oleksii Lyulyov

    (Department of Marketing, Sumy State University, 40007 Sumy, Ukraine)

  • Tetyana Pimonenko

    (Department of Marketing, Sumy State University, 40007 Sumy, Ukraine)

  • Aleksy Kwilinski

    (Department of Marketing, Sumy State University, 40007 Sumy, Ukraine
    The London Academy of Science and Business, London W1U 6TU, UK)

  • Dariusz Krawczyk

    (City Hall Zabrze, 1 Religa Street, 41-800 Zabrze, Poland)

Abstract

The accepted Sustainable Development Goals aim at reorienting the tourism industry to sustainable tourism and enhancing post-industrial tourism. In this case, it is necessary to identify the statistically significant determinants which affect post-industrial tourism development. In this paper, we aim to analyse: (1) the impact of economic and environmental dimensions, and of digital marketing on supporting post-industrial tourism development and (2) the difference between attitude to post-industrial tourism on the gender, age, and education dimensions and digital channels on post-industrial tourism development. The data was collected from questioning 2334 respondents during April–November 2020. The study applied the following methods: frequencies, percentages, t -test, and one-way ANOVA and multiple regression analysis. The findings confirmed the statistically significant impact of the economic and environmental dimensions, as well as digital marketing on post-industrial tourism development. The results of the analysis justified that digital marketing was a catalysator of post-industrial tourism development. In addition, the findings confirmed that there is no difference in attitudes towards post-industrial tourism with respect to the dimensions of age, gender, and education.

Suggested Citation

  • Aleksandra Kuzior & Oleksii Lyulyov & Tetyana Pimonenko & Aleksy Kwilinski & Dariusz Krawczyk, 2021. "Post-Industrial Tourism as a Driver of Sustainable Development," Sustainability, MDPI, vol. 13(15), pages 1-14, July.
    • Handle: RePEc:gam:jsusta:v:13:y:2021:i:15:p:8145-:d:598450
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    References listed on IDEAS

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    Cited by:

    1. Jin, Keyan & Zhong, Ziqi & Zhao, Elena Yifei, 2024. "Sustainable digital marketing under big data: an AI random forest model approach," LSE Research Online Documents on Economics 121402, London School of Economics and Political Science, LSE Library.
    2. Kinga Kimic & Carlos Smaniotto Costa & Mihaela Negulescu, 2021. "Creating Tourism Destinations of Underground Built Heritage—The Cases of Salt Mines in Poland, Portugal, and Romania," Sustainability, MDPI, vol. 13(17), pages 1-23, August.

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