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Improving the Management of Tourist Destinations: A New Approach to Strategic Management at the DMO Level by Integrating Lean Techniques

Author

Listed:
  • Diana Foris

    (Faculty of Food and Tourism, Transilvania University of Brasov, 500036 Brasov, Romania)

  • Adriana Florescu

    (Faculty of Technological Engineering and Industrial Management, Transilvania University of Brasov, 500036 Brasov, Romania)

  • Tiberiu Foris

    (Faculty of Economic Sciences and Business Administration, Transilvania University of Brasov, 500036 Brasov, Romania)

  • Sorin Barabas

    (Faculty of Technological Engineering and Industrial Management, Transilvania University of Brasov, 500036 Brasov, Romania)

Abstract

Destination management organizations have a key role to play in the governance of tourism destinations, in managing destination networks and in ensuring good cooperation between stakeholders. Although, destination management organizations (DMOs) are atypical organizations, their operations are evaluated according to their organizational efficiency and effectiveness. This study aims to propose a framework to improve the management of the tourist destination through an innovative approach that interconnects strategic management and Lean techniques to increase efficiency and productivity in operational processes, organizational efficiency and effectiveness at the DMO level. The framework developed in this study interconnects the analysis of the internal environment through the Value Chain and the Lean Six Sigma methods identified to be suitable for application in the management of the tourist destination. Testing of the practical application of this framework was done for Association for the Promotion and Development of Tourism (APDT), which is the DMO that ensures the management of the tourist destination of Brasov, Romania. The research contributes to the optimization of the processes at the DMO’s level. The framework developed in this study can be implemented by practitioners to improve the management of the tourist destination. The paper also offers future research directions.

Suggested Citation

  • Diana Foris & Adriana Florescu & Tiberiu Foris & Sorin Barabas, 2020. "Improving the Management of Tourist Destinations: A New Approach to Strategic Management at the DMO Level by Integrating Lean Techniques," Sustainability, MDPI, vol. 12(23), pages 1-22, December.
    • Handle: RePEc:gam:jsusta:v:12:y:2020:i:23:p:10201-:d:457965
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    References listed on IDEAS

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    8. Doug Arbogast & Jinyang Deng & Kudzayi Maumbe, 2017. "DMOs and Rural Tourism: A Stakeholder Analysis the Case of Tucker County, West Virginia," Sustainability, MDPI, vol. 9(10), pages 1-18, October.
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    2. Amal Benkarim & Daniel Imbeau, 2021. "Organizational Commitment and Lean Sustainability: Literature Review and Directions for Future Research," Sustainability, MDPI, vol. 13(6), pages 1-24, March.
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    6. Kristýna Tuzová & Antonín Vaishar & Milada Šťastná & Martina Urbanová, 2023. "The Impacts of COVID-19 on the Visitor Attendance of Cultural and Natural Heritage: A Case Study of the South Moravian Region," Sustainability, MDPI, vol. 15(19), pages 1-20, September.
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    12. George Ekonomou & Dimitris Kallioras & Angeliki N. Menegaki & Sergio Alvarez, 2023. "Tourist Preferences for Revitalizing Wellness Products and Reversing Depopulation in Rural Destinations," Sustainability, MDPI, vol. 15(24), pages 1-31, December.
    13. Gaoguang Li & Abdol Aziz Shahraki, 2022. "Tourism Enterprises Marketing Management and Upgrading Situation of Tourist Sites to Achieve Sustainable Regional Economic Development," Sustainability, MDPI, vol. 14(23), pages 1-16, November.
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