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Enhancement of E-Commerce Websites with Semantic Web Technologies

Author

Listed:
  • Sabina-Cristiana Necula

    (Department of Research, Faculty of Economics and Business Administration, Alexandru Ioan Cuza University of Iasi, 700506 Iaşi, Romania)

  • Vasile-Daniel Păvăloaia

    (Department of Accounting, Business Information Systems and Statistics, Faculty of Economics and Business Administration, Alexandru Ioan Cuza University of Iasi, 700506 Iaşi, Romania)

  • Cătălin Strîmbei

    (Department of Accounting, Business Information Systems and Statistics, Faculty of Economics and Business Administration, Alexandru Ioan Cuza University of Iasi, 700506 Iaşi, Romania)

  • Octavian Dospinescu

    (Department of Accounting, Business Information Systems and Statistics, Faculty of Economics and Business Administration, Alexandru Ioan Cuza University of Iasi, 700506 Iaşi, Romania)

Abstract

This paper analyses the potential enhancement of e-commerce websites with Semantic web technologies from the consumers’ informational perceived satisfaction point of view. Information quality is a central preoccupation in the field of business information systems’ discipline and it relates to the semantic interoperability field of research. The purpose of our study is to investigate the relationship between the enhancement of product text descriptions with semantic annotations and the perceived consumers’ satisfaction. We conducted and analyzed a survey questionnaire addressed to e-commerce consumers who bought online products. We found that consumers are interested in finding products with synonym names or that belong to different categories, not necessarily from the same category of products. In addition, consumers are interested about additional text descriptions on different product characteristics and on information about the importance of product characteristics. The main conclusion is that the perceived satisfaction of the online consumers is influenced by an enhanced user experience that relates to specific Semantic web technologies.

Suggested Citation

  • Sabina-Cristiana Necula & Vasile-Daniel Păvăloaia & Cătălin Strîmbei & Octavian Dospinescu, 2018. "Enhancement of E-Commerce Websites with Semantic Web Technologies," Sustainability, MDPI, vol. 10(6), pages 1-15, June.
    • Handle: RePEc:gam:jsusta:v:10:y:2018:i:6:p:1955-:d:151757
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    References listed on IDEAS

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    1. Witold Abramowicz & Sören Auer & Tom Heath, 2016. "Linked Data in Business," Business & Information Systems Engineering: The International Journal of WIRTSCHAFTSINFORMATIK, Springer;Gesellschaft für Informatik e.V. (GI), vol. 58(5), pages 323-326, October.
    2. Valentina Janev & Sanja Vraneš, 2010. "Applicability Assessment of Semantic Web Technologies in Human Resources Domain," Information Resources Management Journal (IRMJ), IGI Global, vol. 23(3), pages 27-42, July.
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    Cited by:

    1. Liu Yuan & Zhao Huang & Wei Zhao & Pavel Stakhiyevich, 2020. "Interpreting and predicting social commerce intention based on knowledge graph analysis," Electronic Commerce Research, Springer, vol. 20(1), pages 197-222, March.
    2. Jingyu Li & Anding Zhu & Dongsheng Liu & Wenmin Zhao & Yi Zhou & Yahui Chen & Yanni Liu & Nan Sun, 2020. "Sustainability of China’s Singles Day Shopping Festivals: Exploring the Moderating Effect of Fairness Atmospherics on Consumers’ Continuance Participation," Sustainability, MDPI, vol. 12(7), pages 1-24, March.
    3. Nicoleta Dospinescu & Octavian Dospinescu & Maria Tatarusanu, 2020. "Analysis of the Influence Factors on the Reputation of Food-Delivery Companies: Evidence from Romania," Sustainability, MDPI, vol. 12(10), pages 1-13, May.
    4. Bogdan Anastasiei & Nicoleta Dospinescu, 2019. "Electronic Word-of-Mouth for Online Retailers: Predictors of Volume and Valence," Sustainability, MDPI, vol. 11(3), pages 1-18, February.
    5. Laura Diana RADU, 2018. "An Ecological View on Software Reuse," Informatica Economica, Academy of Economic Studies - Bucharest, Romania, vol. 22(3), pages 75-85.

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