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COVID-19 Vaccine Education (CoVE) for Health and Care Workers to Facilitate Global Promotion of the COVID-19 Vaccines

Author

Listed:
  • Holly Blake

    (School of Health Sciences, University of Nottingham, Nottingham NG7 2HA, UK
    NIHR Nottingham Biomedical Research Centre, Nottingham NG7 2UH, UK)

  • Aaron Fecowycz

    (School of Health Sciences, University of Nottingham, Nottingham NG7 2HA, UK)

  • Hollie Starbuck

    (High Wycombe Campus, School of Nursing, Midwifery and Allied Health, Buckinghamshire New University, Buckinghamshire HP11 2JZ, UK)

  • Wendy Jones

    (School of Health Sciences, University of Nottingham, Nottingham NG7 2HA, UK)

Abstract

The COVID-19 vaccine is being rolled out globally. High and ongoing public uptake of the vaccine relies on health and social care professionals having the knowledge and confidence to actively and effectively advocate it. An internationally relevant, interactive multimedia training resource called COVID-19 Vaccine Education (CoVE) was developed using ASPIRE methodology. This rigorous six-step process included: (1) establishing the aims, (2) storyboarding and co-design, (3) populating and producing, (4) implementation, (5) release, and (6) mixed-methods evaluation aligned with the New World Kirkpatrick Model. Two synchronous consultations with members of the target audience identified the support need and established the key aim (Step 1: 2 groups: n = 48). Asynchronous storyboarding was used to co-construct the content, ordering, presentation, and interactive elements (Step 2: n = 14). Iterative two-stage peer review was undertaken of content and technical presentation (Step 3: n = 23). The final resource was released in June 2021 (Step 4: >3653 views). Evaluation with health and social care professionals from 26 countries (survey, n = 162; qualitative interviews, n = 15) established that CoVE has high satisfaction, usability, and relevance to the target audience. Engagement with CoVE increased participants’ knowledge and confidence relating to vaccine promotion and facilitated vaccine-promoting behaviours and vaccine uptake. The CoVE digital training package is open access and provides a valuable mechanism for supporting health and care professionals in promoting COVID-19 vaccination uptake.

Suggested Citation

  • Holly Blake & Aaron Fecowycz & Hollie Starbuck & Wendy Jones, 2022. "COVID-19 Vaccine Education (CoVE) for Health and Care Workers to Facilitate Global Promotion of the COVID-19 Vaccines," IJERPH, MDPI, vol. 19(2), pages 1-23, January.
  • Handle: RePEc:gam:jijerp:v:19:y:2022:i:2:p:653-:d:719487
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    References listed on IDEAS

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    1. Holly Blake & Fiona Bermingham & Graham Johnson & Andrew Tabner, 2020. "Mitigating the Psychological Impact of COVID-19 on Healthcare Workers: A Digital Learning Package," IJERPH, MDPI, vol. 17(9), pages 1-15, April.
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    Cited by:

    1. Holly Blake & Emma J. Adams & Wendy J. Chaplin & Lucy Morris & Ikra Mahmood & Michael G. Taylor & Gillian Langmack & Lydia Jones & Philip Miller & Frank Coffey, 2023. "Alcohol Prevention in Urgent and Emergency Care (APUEC): Development and Evaluation of Workforce Digital Training on Screening, Brief Intervention, and Referral for Treatment," IJERPH, MDPI, vol. 20(22), pages 1-24, November.

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