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Values Realization Model of the Firm

Author

Listed:
  • Oyama Kazunobu

    (Kanagava University, Yokohama, Japan)

Abstract

Contemporary industrial society is still dominated by the model of the firm driven by profit maximizing. The article proposes a fundamentally different model of the firm which views profit not as an ultimate objective of the firm but only as a means of survival or a vehicle for realization of the values. The conclusion is that the excessive profit orientation can result in demise of the business.

Suggested Citation

  • Oyama Kazunobu, 2012. "Values Realization Model of the Firm," Finansovyj žhurnal — Financial Journal, Financial Research Institute, Moscow 125375, Russia, issue 2, pages 17-24, April.
    • Handle: RePEc:fru:finjrn:120202:p:17-24
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    More about this item

    Keywords

    theory of the firm; profit maximizing; client base development; realization of the values;
    All these keywords.

    JEL classification:

    • D92 - Microeconomics - - Micro-Based Behavioral Economics - - - Intertemporal Firm Choice, Investment, Capacity, and Financing

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