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Aspects Concerning the Content Particularities of the Romanian Sports Press

Author

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  • Florian PETRICĂ

    (University of Bucharest)

Abstract

Football benefits of a privileged status in the Romanian sports press. Although this tendency can also be found in the European press, football proportion within the domestic media environment, greatly exceeds the continental average. The mechanism through which a sport becomes favourite of the mass media, in defiance of performance absence, is apparently hard to justify in a country that enjoys the tradition and exceptional results in sports such as gymnastics and handball. The almost exclusively positioning of a certain particular sport, supported by media presentation of various affects of its characters from outside the game field, seem to have finally led to a successful commercial formula, in which other sports and their values do not find their place. The analyze of the evolution of the main specialized newspapers, in the context of press development at national level, after 1990, connected to the punctual study of the printed content achieved during the Beijing 2008 Olympic Games, suggests that the mono-sport layout represents the expression of an agenda effect.

Suggested Citation

  • Florian PETRICĂ, 2011. "Aspects Concerning the Content Particularities of the Romanian Sports Press," Revista Romana de Jurnalism si Comunicare - Romanian Journal of Journalism and Communication, University of Bucharest, Faculty of Journalism and Communication Studies – Universitatea din Bucuresti, Facultatea de Jurnalism si Stiintele Comunicarii, issue 2, pages 45-58.
    • Handle: RePEc:foj:journl:y:2011:i:2:p:45-58
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    More about this item

    Keywords

    Sports journalism; agenda effect; tabloidization; the Olympic Games;
    All these keywords.

    JEL classification:

    • M11 - Business Administration and Business Economics; Marketing; Accounting; Personnel Economics - - Business Administration - - - Production Management

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