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Advertising: Dollars and Decisions

Author

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  • Jeannette N. Bennett

Abstract

Consumers see or hear thousands of advertisements each day. The April 2017 issue of Page One Economics: Focus on Finance reviews advertising history and strategies ads use to create demand and influence consumer tastes and preferences.

Suggested Citation

  • Jeannette N. Bennett, 2017. "Advertising: Dollars and Decisions," Page One Economics Newsletter, Federal Reserve Bank of St. Louis, pages 1-1, April.
    • Handle: RePEc:fip:fedlpo:00023
    as

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    File URL: https://research.stlouisfed.org/publications/page1-econ/2017-04-03/advertising-dollars-and-decisions/
    File Function: Newsletter edition
    Download Restriction: no
    File URL: https://files.stlouisfed.org/files/htdocs/publications/page1-econ/2017-04-03/advertising-dollars-and-decisions_SE.pdf
    File Function: Student edition
    Download Restriction: no
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    Cited by:

    1. Nur Hazwani Zolkifly & Nur Lailatul Husna Mohammad Yusof & Shahrel Nizar Baharom, 2017. "Promotional Methods Taken by Car Dealers: An Investigation of Traditional Marketing and Online Media in National Car Showroom," International Journal of Academic Research in Business and Social Sciences, Human Resource Management Academic Research Society, International Journal of Academic Research in Business and Social Sciences, vol. 7(11), pages 1462-1472, November.

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