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Mission insurance: how to structure a social enterprise so its social and environmental goals survive into the future

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  • Kevin Jones

Abstract

Can a business?s social mission survive when a profitable social enterprise sells to a multinational? The twin stories of Ben and Jerry?s and Better World Books stand as bookends in the answer to this question. Ben and Jerry?s is the common story: selling means selling out. Better World Books has a different ending.

Suggested Citation

  • Kevin Jones, 2009. "Mission insurance: how to structure a social enterprise so its social and environmental goals survive into the future," Community Development Innovation Review, Federal Reserve Bank of San Francisco, issue 2, pages 01-06.
    • Handle: RePEc:fip:fedfcr:y:2009:p:1-6:n:v.5no.2
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