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Indústrias criativas: definição, limites e possibilidades

Author

Listed:
  • Bendassolli, Pedro F.
  • Wood Júnior, Thomaz
  • Kirschbaum, Charles
  • Cunha, Miguel Pina e

Abstract

O termo “indústrias criativas” surgiu nos anos 1990, para designar setores nos quais a criatividade é uma dimensão essencial do negócio. As indústrias criativas compreendem, entre outras, as atividades relacionadas ao cinema, ao teatro, à música e às artes plásticas. Neste artigo introdutório, mostramos o surgimento do termo no âmbito de políticas públicas de desenvolvimento econômico, analisamos a literatura científi ca sobre as indústrias criativas e procuramos sistematizar as diferentes defi nições do termo, diferenciando-o de conceitos similares, em especial do conceito de indústrias culturais. Advogamos que o fenômeno pode constituir um campo fecundo de investigações para pesquisadores de Estudos Organizacionais e apontamos trilhas de investigação a serem exploradas.

Suggested Citation

  • Bendassolli, Pedro F. & Wood Júnior, Thomaz & Kirschbaum, Charles & Cunha, Miguel Pina e, 2009. "Indústrias criativas: definição, limites e possibilidades," RAE - Revista de Administração de Empresas, FGV-EAESP Escola de Administração de Empresas de São Paulo (Brazil), vol. 49(1), January.
    • Handle: RePEc:fgv:eaerae:v:49:y:2009:i:1:a:36013
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