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A compra por impulso em ambientes on-line

Author

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  • Costa, Felipe Campelo Xavier da
  • Larán, Juliano A.

Abstract

This study has as its purpose to evaluate the antecedents and consequences of impulse buying in virtual stores on the Internet. To do so, we developed a model to present the existing relationships among the web site environment, impulsivity, in-store browsing and impulse buying. From a survey design with Internet buyers, using structural equation modeling, we found that the web site environment affects the level of impulsivity, in-store browsing and the occurrence of impulse purchases, as well as a relationship between impulse purchases and positive emotions. Environmental elements influencing impulsive buying are identified and ways for future research are presented, along with academic and managerial implications of our results.

Suggested Citation

  • Costa, Felipe Campelo Xavier da & Larán, Juliano A., 2003. "A compra por impulso em ambientes on-line," RAE - Revista de Administração de Empresas, FGV-EAESP Escola de Administração de Empresas de São Paulo (Brazil), vol. 43(4), October.
    • Handle: RePEc:fgv:eaerae:v:43:y:2003:i:4:a:37441
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