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Sistemas de gerenciamento ambiental, tecnologia limpa e consumidor verde: a delicada relação empresa-meio ambiente no ecocapitalismo

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  • Layrargues, Philippe Pomier

Abstract

The text supports the argument that ISO 14000 will not solve the complex problems of Brazilian environment. It is postulated that its incorporation in business does not yet represent a paradigmatic change in the direction of sustainability, rather representing a change in the business culture caused more by the changes in the world political economy than by a possible environmental consciousness. In spite of the clean technology appearing to be the greatest contemporary competitive advantage in the actual scenario of governmental deregulation, its reach is still limited to its intrinsic dependence on the demand of a significant green market.

Suggested Citation

  • Layrargues, Philippe Pomier, 2000. "Sistemas de gerenciamento ambiental, tecnologia limpa e consumidor verde: a delicada relação empresa-meio ambiente no ecocapitalismo," RAE - Revista de Administração de Empresas, FGV-EAESP Escola de Administração de Empresas de São Paulo (Brazil), vol. 40(2), April.
    • Handle: RePEc:fgv:eaerae:v:40:y:2000:i:2:a:37699
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    Cited by:

    1. Ângela Maria Marx & Istefani Carísio De Paula & Fabiane Sum, 2010. "Sustainable consumption in Brazil: Identification of preliminary requirements to guide product development and the definition of public policies," Natural Resources Forum, Blackwell Publishing, vol. 34(1), pages 51-62, February.

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