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Sistemas de informação geográfica: uma arma estratégica para o database marketing

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  • Aranha, Francisco

Abstract

Geographic Information Systems (GIS) have become available for desktop computers; they are extremely useful for Database Marketing activities and allow data analysis virtually unfeasible with other tools. Their application, however, depends on the existence of maps and data potentially expensive and difficult to obtain. Geographic Information Systems usage will become popular in Brazil in the next two years.

Suggested Citation

  • Aranha, Francisco, 1996. "Sistemas de informação geográfica: uma arma estratégica para o database marketing," RAE - Revista de Administração de Empresas, FGV-EAESP Escola de Administração de Empresas de São Paulo (Brazil), vol. 36(2), April.
    • Handle: RePEc:fgv:eaerae:v:36:y:1996:i:2:a:38059
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