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Rumo à prática empresarial sustentável

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  • Souza, Maria Tereza Saraiva de

Abstract

This article discusses about the principal points relatively to the theme environmental looking to point out the ecologival worries as a macro-ambiental variable to be also considered in the strategical planning of the enterprise. We tried to understand the process of adaptation of the enterprises in Brazil to the new values of preservation of environmental, through adopted atitudes answering the pressure of the international organizations the government and the society.

Suggested Citation

  • Souza, Maria Tereza Saraiva de, 1993. "Rumo à prática empresarial sustentável," RAE - Revista de Administração de Empresas, FGV-EAESP Escola de Administração de Empresas de São Paulo (Brazil), vol. 33(4), July.
    • Handle: RePEc:fgv:eaerae:v:33:y:1993:i:4:a:38437
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