IDEAS home Printed from https://ideas.repec.org/a/fgv/eaerae/v33y1993i1a38564.html
   My bibliography  Save this article

A ética no marketing das indústrias de bens de consumo no Brasil

Author

Listed:
  • Arruda, Maria Cecilia Coutinho de

Abstract

Although there are so many different markets, a marketing professional can work in, one understands that the volume and impact of marketing decisions upon the final consumer justifies an special attention, under the Ethics point of view. For this reason, the central analysis of this article relies upon consumer goods marketing. Many transactions have taken place among producers, wholesalers and retailers, before the product is available to the consumers. The producers of consumer goods were chosen as universe in this exploratory study.

Suggested Citation

  • Arruda, Maria Cecilia Coutinho de, 1993. "A ética no marketing das indústrias de bens de consumo no Brasil," RAE - Revista de Administração de Empresas, FGV-EAESP Escola de Administração de Empresas de São Paulo (Brazil), vol. 33(1), January.
    • Handle: RePEc:fgv:eaerae:v:33:y:1993:i:1:a:38564
    as

    Download full text from publisher

    File URL: http://bibliotecadigital.fgv.br/ojs/index.php/rae/article/view/38564
    Download Restriction: no
    ---><---

    More about this item

    Statistics

    Access and download statistics

    Corrections

    All material on this site has been provided by the respective publishers and authors. You can help correct errors and omissions. When requesting a correction, please mention this item's handle: RePEc:fgv:eaerae:v:33:y:1993:i:1:a:38564. See general information about how to correct material in RePEc.

    If you have authored this item and are not yet registered with RePEc, we encourage you to do it here. This allows to link your profile to this item. It also allows you to accept potential citations to this item that we are uncertain about.

    We have no bibliographic references for this item. You can help adding them by using this form .

    If you know of missing items citing this one, you can help us creating those links by adding the relevant references in the same way as above, for each refering item. If you are a registered author of this item, you may also want to check the "citations" tab in your RePEc Author Service profile, as there may be some citations waiting for confirmation.

    For technical questions regarding this item, or to correct its authors, title, abstract, bibliographic or download information, contact: Núcleo de Computação da FGV EPGE (email available below). General contact details of provider: https://edirc.repec.org/data/eagvfbr.html .

    Please note that corrections may take a couple of weeks to filter through the various RePEc services.

    IDEAS is a RePEc service. RePEc uses bibliographic data supplied by the respective publishers.