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Positioning Strategies In Indian SuperMarkets: An Empirical Study

Author

Listed:
  • Bernadette Dsilva

    (Director, K.G. Mittal Institute of Management & Research (Mumbai University affiliated), Bhandarwada, Liberty Garden, Malad (West), Mumbai, India)

  • Stephen D’silva

    (Director, Jamnalal Bajaj Institute of Management Studies Backbay Reclamation, Churchgate, Mumbai, India)

  • Roshni Subodhkumar Bhuptani

    (Lecturer, K.G. Mittal Institute of Management & Research (Mumbai University affiliated), Bhandarwada, Liberty Garden, Malad (West), Mumbai, India)

Abstract

There has been huge impetus in growth of supermarkets in all over the world. This changing trend has led to the establishment of large retail chains.......

Suggested Citation

  • Bernadette Dsilva & Stephen D’silva & Roshni Subodhkumar Bhuptani, 2010. "Positioning Strategies In Indian SuperMarkets: An Empirical Study," Far East Journal of Psychology and Business, Far East Research Centre, vol. 1(3), pages 32-58, December.
    • Handle: RePEc:fej:articl:v:1:y:2010:i:3:p:32-58
    as

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    References listed on IDEAS

    as
    1. Li Fei & Mi Bu & Wang Gao & Li Xiang, 2010. "An empirical study on the positioning point of successful retail enterprises in China," Nankai Business Review International, Emerald Group Publishing Limited, vol. 1(2), pages 152-165, June.
    2. Daniel Suryadarma & Adri Poesoro & Sri Budiyati & Akhmadi & Meuthia Rosfadhila, 2007. "Impact of Supermarkets on Traditional Markets and Retailers in Indonesia's Urban Centers," Development Economics Working Papers 22548, East Asian Bureau of Economic Research.
    Full references (including those not matched with items on IDEAS)

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    More about this item

    Keywords

    Positioning; SuperMarkets; Point-of-Purchase; India;
    All these keywords.

    JEL classification:

    • M1 - Business Administration and Business Economics; Marketing; Accounting; Personnel Economics - - Business Administration

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