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A Strategic Place Marketing Model for the Development of Local Territorial Systems (ltss)

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  • Giovanni Pino
  • Gianluigi Guido

Abstract

Place marketing may be a major lever of territorial development. In many cases, however, place marketing strategies result in mere promotional initiatives, which are rarely driven by structured strategic planning approaches. This study addresses this issue and uses a strategic marketing model termed Strategic Thrust Analysis (sta) to devise effective development strategies for four Local Territorial Systems, or ltss (i.e. groups of municipalities sharing social, economic, and spatial features) located in a Southern Italian province. A standard procedure to implement the sta is proposed in the article, and marketing implications useful for policymakers are drawn from the results. The limitations of the study and indications for future research are also discussed.

Suggested Citation

  • Giovanni Pino & Gianluigi Guido, 2016. "A Strategic Place Marketing Model for the Development of Local Territorial Systems (ltss)," SCIENZE REGIONALI, FrancoAngeli Editore, vol. 2016(1), pages 29-56.
    • Handle: RePEc:fan:scresc:v:html10.3280/scre2016-001002
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    More about this item

    Keywords

    Analisi di leva strategica; sviluppo locale; sistemi territoriali locali.;
    All these keywords.

    JEL classification:

    • O21 - Economic Development, Innovation, Technological Change, and Growth - - Development Planning and Policy - - - Planning Models; Planning Policy
    • R58 - Urban, Rural, Regional, Real Estate, and Transportation Economics - - Regional Government Analysis - - - Regional Development Planning and Policy
    • R11 - Urban, Rural, Regional, Real Estate, and Transportation Economics - - General Regional Economics - - - Regional Economic Activity: Growth, Development, Environmental Issues, and Changes

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