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Le tendenze del turismo cinese outgoing

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  • Gabriella Pappad?

Abstract

Da quando a met? anni novanta la Cina si ? aperta ai mercati internazionali, aper-tura consolidata nel 2001 con l?adesione al WTO World Trade Organization, lo sviluppo del mercato turistico cinese, incoming e outgoing, ? stato impetuoso. Con questo capitolo si intende proseguire un lavoro di analisi del mercato cinese iniziato con le pubblicazioni dei Quaderni di economia del lavoro n. 100 e 102 che, in alcuni articoli, hanno trattato l?argomento con riferimento ai Paesi BRIC. Nella prima sezione si presentano alcuni comportamenti di consumo dei turisti cinesi, focalizzandosi soprattutto su indagini condotte da organismi internazionali. Nella seconda sezione si presenta un focus sul turismo incoming dalla Cina in Ita-lia. La parte finale si dedica ai risultati degli incontri B2B tra i referenti dei progetti BRIC in tour e A.R.T.S. alle fiere internazionali di Pechino nel 2014 e, successivamente, nel 2018.

Suggested Citation

  • Gabriella Pappad?, 2019. "Le tendenze del turismo cinese outgoing," QUADERNI DI ECONOMIA DEL LAVORO, FrancoAngeli Editore, vol. 2019(109), pages 59-76.
    • Handle: RePEc:fan:quaqua:v:html10.3280/qua2019-109005
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