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Go Fund Medicine: verso un nuovo fundraising in sanit??

Author

Listed:
  • Marco Meneguzzo
  • Gloria Fiorani,
  • Rocco Frondizi
  • Noemi Rossi

Abstract

L?utilizzo di strumenti innovativi di raccolta fondi, come quelli basati sul web, si e rivelato fondamentale per sopperire rapidamente alle necessita delle strutture sanitarie e ospedaliere del nostro Paese nell?emergenza Covid-19. Obiettivo del presente lavoro, dopo un breve richiamo al dibattito teorico e accademico sulle logiche di fundraising in sanita in Italia, e presentare le principali tendenze in atto nell?utilizzo di strumenti e tecniche di raccolta fondi a supporto della sanita del nostro Paese. Attraverso lo sviluppo di un modello Systems Thinking, si mostrera come le donazioni online, e in particolare il crowdfunding, che fino a oggi hanno rappresentato una fetta residuale tra gli strumenti piu efficaci di raccolta fondi, si stiano rivelando una potente leva, positiva ed efficace, per far fronte all?emergenza sanitaria e finanziaria.

Suggested Citation

  • Marco Meneguzzo & Gloria Fiorani, & Rocco Frondizi & Noemi Rossi, 2020. "Go Fund Medicine: verso un nuovo fundraising in sanit??," MECOSAN, FrancoAngeli Editore, vol. 2020(113), pages 113-120.
    • Handle: RePEc:fan:mesame:v:html10.3280/mesa2020-113015
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