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Comunicazione e citizen engagement. L?esperienza dell?Unione Europea attraverso i social network

Author

Listed:
  • Gabriele Pizzi
  • Daniele Lama

Abstract

La ricerca indaga la comunicazione degli organi istituzionali dell?UE attraverso Twitter al fine di individuare quali modalit? generano un maggior coinvolgimento dei cittadini. Inoltre, attraverso la ricostruzione dell?ampia letteratura presente sul tema e dei filoni di ricerca pi? innovativi, l?indagine proposta offre un significativo contributo teorico agli studi che analizzano il ruolo dei social media nelle politiche europee di citizen engagement. Sulla base dei risultati ottenuti dall?analisi del contenuto di un campione di tweets postati dai Commissari Europei, si identificano le categorie di comunicazione che maggiormente stimolano la partecipazione e si forniscono indicazioni sulle strategie di comunicazione istituzionale dirette a coinvolgere il cittadino europeo.

Suggested Citation

  • Gabriele Pizzi & Daniele Lama, 2015. "Comunicazione e citizen engagement. L?esperienza dell?Unione Europea attraverso i social network," MERCATI & COMPETITIVIT?, FrancoAngeli Editore, vol. 2015(3), pages 85-102.
    • Handle: RePEc:fan:mcmcmc:v:html10.3280/mc2015-003005
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