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Destination personality, self-congruity, and tourist behavioural intentions: an application of theories to the city of rome

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  • Angelo Giraldi

Abstract

Nel settore del turismo, la concorrenza tra le diverse destinazioni sta diventando sempre pi? intensa. Questo studio si pone due distinti obiettivi di ricerca. Primo, indagare la personalit? di un luogo - la citt? di Roma - individuando caratteristiche e dimensioni alla base di questa. Secondo, esaminare le relazioni tra i seguenti concetti: destination personality, self-congruity e tourist behavioural intentions. I dati sono stati raccolti tramite questionari auto-somministrati. Un totale di 439 visitatori nazionali e internazionali della citt? di Roma ha partecipato all?indagine. Al fine di verificare le domande e le ipotesi della ricerca sono state condotte: analisi fattoriali esplorativa, correlazioni di Pearson, analisi fattoriali confermative e modelli di equazioni strutturali. I risultati indicano che i turisti attribuiscono una personalit? luoghi. Inoltre, lo studio verifica la relazione tra self-congruity e tourist behavioural intentions.

Suggested Citation

  • Angelo Giraldi, 2015. "Destination personality, self-congruity, and tourist behavioural intentions: an application of theories to the city of rome," MERCATI & COMPETITIVIT?, FrancoAngeli Editore, vol. 2015(1), pages 149-171.
    • Handle: RePEc:fan:mcmcmc:v:html10.3280/mc2015-001008
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