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Preferenze dei consumatori e certificazioni di origine: un?indagine del caso della fontina tramite la conjoint analysis

Author

Listed:
  • Garavaglia Christian
  • Elena Maria Marcoz

Abstract

Lo scopo del lavoro consiste nell?analisi delle scelte di consumo in presenza di determinati set informativi, con particolare attenzione rivolta all?influenza esercitata dalla presenza delle certificazioni di origine sulle decisioni di acquisto. Dall?analisi empirica condotta in riferimento al consumo della Fontina, ? emerso come la certificazione DOP abbia un peso rilevante nelle scelte di acquisto. Inoltre, l?analisi quantifica l?incremento di prezzo che i consumatori sono disposti a pagare per la presenza di tale certificazione. I risultati evidenziano, infine, l?esistenza di differenze territoriali nella diversa importanza che tale caratteristica riveste in funzione della residenza degli intervistati, a testimonianza della differenza di segnale di garanzia di qualit? ricercato nelle diverse aree geografiche.

Suggested Citation

  • Garavaglia Christian & Elena Maria Marcoz, 2012. "Preferenze dei consumatori e certificazioni di origine: un?indagine del caso della fontina tramite la conjoint analysis," MERCATI & COMPETITIVIT?, FrancoAngeli Editore, vol. 2012(2), pages 65-86.
    • Handle: RePEc:fan:mcmcmc:v:html10.3280/mc2012-002008
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