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Tempo e spazio per la value co-creation: il temporary shop

Author

Listed:
  • Angela Carid?
  • Tiziana Russo Spena
  • Monia Melia
  • Maria Colurcio

Abstract

Il lavoro analizza il fenomeno del Temporary Shop, nuova formula di comunicazione fortemente connessa all?innovazione distributiva, che trova il suo fondamento nella customer experience. L?obiettivo dell?articolo ? indagare il fenomeno Temporary shop in Italia e comprendere il suo impatto sui processi di co-creazione del valore. Attraverso il Dart Model proposto da Prahalad e Ramaswamy (2004b) sono stati studiati in profondit? 5 casi aziendali selezionati tra le principali esperienze di temporary shop attivate in Italia negli ultimi tre anni. Lo studio condotto ha consentito di definire i Temporary Shop come autentica piattaforma relazionale presso la quale si attivano processi di value co-creation.

Suggested Citation

  • Angela Carid? & Tiziana Russo Spena & Monia Melia & Maria Colurcio, 2010. "Tempo e spazio per la value co-creation: il temporary shop," MERCATI & COMPETITIVIT?, FrancoAngeli Editore, vol. 2010(3), pages 97-117.
    • Handle: RePEc:fan:mcmcmc:v:html10.3280/mc2010-003008
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