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Customer Relationship Management (CRM) in Banking Sector in Albania

Author

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  • Aurela Ramaj

Abstract

The aim of this paper is to examine the Customer Relationship Management as a new methodology looks forward to identify and attract consumers through the process of developing relationships (business - customer). The methodology of the CRM aims to maintain customer satisfaction and increase consumer loyalty. The purpose of this paper is to know the basic capabilities of CRM systems and in-depth knowledge of methods and management techniques customer relationships. This paper will examine the methods and techniques of customer relationship management and display functionalities customer relationship management-implemented in banks.

Suggested Citation

  • Aurela Ramaj, 2015. "Customer Relationship Management (CRM) in Banking Sector in Albania," European Journal of Economics and Business Studies Articles, Revistia Research and Publishing, vol. 1, May - Aug.
    • Handle: RePEc:eur:ejesjr:27
    DOI: 10.26417/ejes.v2i1.p136-143
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    Cited by:

    1. Orthodox Tefera & Stephen Migiro, 2019. "The Relationship amongst Customer Satisfaction, Loyalty, Demographic and Tripographic1 Attributes: A Case of Star Rated Hotel Guests in Ethiopia," Journal of Economics and Behavioral Studies, AMH International, vol. 10(6), pages 16-29.

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