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A Promoã‡Ãƒo De Destinos Turã Sticos Atravã‰S Do Cinema: O Caso Da Trilogia The Lord Of The Rings (Waikato, Nova Zelã‚Ndia)

Author

Listed:
  • Joana Nunes
  • Paulo Carvalho

Abstract

A produção de obras cinematográficas é hoje uma das ferramentas de marketing mais poderosa para o aumento do fluxo de visitantes, e a criação de estratégias para atrair produções audiovisuais é uma das tendências mais importantes do mercado turístico mundial. É, portanto, no contexto do turismo de cinema, que decorre esta reflexão que consiste, por um lado, na apresentação do estado da arte sobre o tema e, por outro, na análise de um estudo de caso, que irá incidir nas adaptações cinematográficas de uma trilogia de obras literárias. A nossa escolha recaiu, então, sobre os filmes The Lord of the Rings, pois trata-se de um caso de sucesso no âmbito do cinema e do turismo, tendo colocado a Nova Zelândia no mapa dos novos destinos de turismo de cinema.

Suggested Citation

  • Joana Nunes & Paulo Carvalho, 2015. "A Promoã‡Ãƒo De Destinos Turã Sticos Atravã‰S Do Cinema: O Caso Da Trilogia The Lord Of The Rings (Waikato, Nova Zelã‚Ndia)," Turismo y Desarrollo Local, Servicios Académicos Intercontinentales SL, issue 19, December.
    • Handle: RePEc:erv:turdes:y:2015:i:19:24
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