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A Pesquisa Em Turismo: Reflexões Sobre As Abordagens Qualitativa E Quantitativa

Author

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  • Noémi Marujo

Abstract

Nas sociedades contemporâneas, o turismo faz parte integrante do consumo do ser humano e, portanto, é difícil imaginar um mundo sem as designadas férias, sem oportunidades para viajar para novos lugares e adquirir novas experiências sobre outras culturas e outras sociedades. Por isso, observar e analisar o fenómeno para compreendê-lo constitui um factor essencial para obter conhecimento sobre o turismo. Por outro lado, e nos estudos turísticos, qualquer metodologia deve ser seleccionada em função dos objectivos de investigação e do tipo de análise que o investigador deseja realizar. A pesquisa qualitativa e quantitativa podem ser apropriadas em diferentes etapas do processo de investigação em turismo. A combinação dos dois métodos pode contribuir para um maior enriquecimento da pesquisa em turismo.

Suggested Citation

  • Noémi Marujo, 2013. "A Pesquisa Em Turismo: Reflexões Sobre As Abordagens Qualitativa E Quantitativa," Turismo y Desarrollo Local, Servicios Académicos Intercontinentales SL, issue 14, June.
    • Handle: RePEc:erv:turdes:y:2013:i:14:45
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