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A Imagem Da Holanda Na Percepção De Potenciais Turistas Brasileiros

Author

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  • Francisco Vicente Sales Melo

Abstract

A imagem positiva de um destino turístico é reconhecida como uma das principais responsáveis pelo processo de escolha deste para viagens a lazer. Desse modo, o objetivo deste artigo foi analisar a imagem da Holanda enquanto destino turístico sob a percepção de potenciais turistas brasileiros. Para tanto, realizou-se uma pesquisa de natureza quantitativa de caráter descritivo. Os participantes brasileiros consideraram que a Holanda é um destino agradável, tendo belas paisagens e boas atrações turísticas naturais. Embora nenhum dos participantes conhecesse a Europa, os mesmos apresentaram avaliações positivas relacionadas ao país. O item de menor avaliação foi o clima, haja vista que o país tem períodos de inverno bastante frios se comparados com o clima brasileiro.

Suggested Citation

  • Francisco Vicente Sales Melo, 2013. "A Imagem Da Holanda Na Percepção De Potenciais Turistas Brasileiros," Turismo y Desarrollo Local, Servicios Académicos Intercontinentales SL, issue 14, June.
    • Handle: RePEc:erv:turdes:y:2013:i:14:21
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