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Retos Del Marketing Turístico En España

Author

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  • José Alberto Martínez González

Abstract

Como señalara Bigné (1996) y más recientemente López y López (2008), el marketing en general y el marketing turístico en particular han surgido en España recientemente, a diferencia de lo que ha sucedido en otros contextos geográficos. Las razones son diversas, pero la más importante es la que se refiere a las diferentes circunstancias económicas, tecnológicas, políticas y académicas de los distintos países. Con el deseo de ver el lado positivo de todo ese proceso podemos afirmar que las sociedades que han aplicado el marketing tempranamente han servido de modelos, y ahora el marketing se aplica en España en oros sectores distintos del turístico y al empresarial: sanidad, administraciones públicas, etc.

Suggested Citation

  • José Alberto Martínez González, 2010. "Retos Del Marketing Turístico En España," Turismo y Desarrollo Local, Servicios Académicos Intercontinentales SL, issue 8, September.
    • Handle: RePEc:erv:turdes:y:2010:i:8:37
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