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La Relación Imagen - Calidad En Los Servicios Hoteleros

Author

Listed:
  • Eduardo Felipe Escobar Aguiar

Abstract

Cualquier instalación hotelera, por el sólo hecho de existir y aunque no tenga intención específica de comunicar, emite continuamente mensajes a su entorno (de carácter verbal o no, intencionados o no). Los receptores de esa comunicación conforman un determinado registro subconsciente acerca de la organización que la emite. La resultante global es la que genera un determinado estado de opinión o imagen pública. La imagen pública es parte de los llamados “puntos de partida comunes” (PPC) que funcionan, como base para llevar a cabo cualquier clase de comunicación prevista por una organización” (VAN RIEL, 1997). Estos son:

Suggested Citation

  • Eduardo Felipe Escobar Aguiar, 2009. "La Relación Imagen - Calidad En Los Servicios Hoteleros," Turismo y Desarrollo Local, Servicios Académicos Intercontinentales SL, issue 5, June.
    • Handle: RePEc:erv:turdes:y:2009:i:5:16
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