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Desarrollo de una tienda online para promocionar herramientas manuales aplicando marketing digital en Ferreteria Ferrocarsa de la ciudad de Guayaquil

Author

Listed:
  • Gustavo Rodríguez Pizarro
  • Fernando Carpio Torres
  • Félix David Freire Sierra

Abstract

Se organizó dentro de la empresa el desarrollo de una tienda online para promocionar herramientas manuales, y definir estrategias de marketing digital en las redes sociales más conocidas para posicionar en el mercado la marca y eslogan de la empresa y proyectar a nivel nacional al consumidor dentro del área ferretera. El objetivo debe ser, competir con los diferentes comercializadores de la línea de herramientas manuales y obtener mejores ventas con la ayuda del marketing digital. Facebook, Instagram, Twitter serán las herramientas que se usarán para conseguir el éxito en el mundo de las ventas digitales.

Suggested Citation

  • Gustavo Rodríguez Pizarro & Fernando Carpio Torres & Félix David Freire Sierra, 2019. "Desarrollo de una tienda online para promocionar herramientas manuales aplicando marketing digital en Ferreteria Ferrocarsa de la ciudad de Guayaquil," Tlatemoani, Servicios Académicos Intercontinentales SL, issue 32, december.
    • Handle: RePEc:erv:tlatem:y:2019:i:32:03
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